This campaign showcases the asset creation developed for P&G Healthcare. Spanning four months, this project involved weekly asset pack requests from various P&G sub-brands, including Metamucil, Pepto, Vicks, and Align. The challenge was effectively representing P&G across different sub-brands, each with its unique identity, while ensuring overall brand consistency.
Year:Â 2021
Agency: media.monks
Client:Â P&G
Role: Digital designer
Agency: media.monks
Client:Â P&G
Role: Digital designer
The challenge
The main challenge was to represent P&G while showcasing its different sub-brands, each with its independent branding. In some cases, brand books were outdated, lacked consistency, or were nonexistent. Working full-time on this project for four months, I became deeply familiar with the healthcare universe and its specific requirements.
Animations and assets exploration designed for Pepto Bismol landing page, and social media
Image and animation request for Align E-commerce and social media
Asset creation
The asset creation process involved designing visuals for specific brand products to be promoted on various platforms. Typical requests included e-commerce carousels, social posts, banners, Instagram stories, and landing page images.
Most image creation involved using pack photos and applying retouching and collage techniques to create compositions aligned with the brief.
Most image creation involved using pack photos and applying retouching and collage techniques to create compositions aligned with the brief.
Image and asset exploration for Metamucil landing page, social media, and E-commerce